April 14, 2025
Deciding Between In-House and Outside AV: Is It Time to Level Up?
In this episode of The Event Pro Show, our host Seth Macchi dives into the world of in-house AV for corporate events and the circumstances in which an external AV provider might be a better fit. Seth shares insights into determining when you've...
In this episode of The Event Pro Show, our host Seth Macchi dives into the world of in-house AV for corporate events and the circumstances in which an external AV provider might be a better fit. Seth shares insights into determining when you've outgrown in-house AV services, offering a framework of questions to guide your decision-making process. Are you seeking more brand alignment, consistency, and creativity in your event design? Seth explains how partnering with an outside AV provider can elevate your event experience, providing stability and creativity beyond the transactional nature of in-house offerings. Whether you're managing multiple events or looking to elevate your brand's presentation, tune in for valuable advice on enhancing your corporate event experience.
The Event Pro Show is a production of LEMG.
LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we’re proud of our rich history and commitment to innovation. Whether it’s a corporate meeting, conference, convention, or live event, we’re the team our clients trust to execute their vision flawlessly.
https://lemg.live/
1
00:00:00,720 --> 00:00:04,104
Welcome to the Event Pro show, your ultimate guide to the world of corporate
2
00:00:04,152 --> 00:00:07,736
events. Whether you're a corporate event planner, experiential marketing
3
00:00:07,768 --> 00:00:11,384
pro, producer, technician, or anyone involved in creating exceptional
4
00:00:11,432 --> 00:00:14,968
events, this podcast is your go to resource for valuable insights,
5
00:00:15,064 --> 00:00:17,864
expert tips and inspiring stories from the industry's leading
6
00:00:17,912 --> 00:00:18,940
professionals.
7
00:00:25,760 --> 00:00:29,500
Well, welcome to the Event Pro Show. I'm your host, Seth Mackey.
8
00:00:29,850 --> 00:00:33,682
And because I run an AV company, I get a lot
9
00:00:33,706 --> 00:00:36,990
of questions when I speak at different things or talk to people
10
00:00:37,290 --> 00:00:40,818
in our industry. I get a lot of questions around
11
00:00:40,954 --> 00:00:44,658
in house AV and people have emotions about that and
12
00:00:44,714 --> 00:00:48,322
some people love it, some people don't. I'm not here to tell you either
13
00:00:48,386 --> 00:00:51,890
way. But I will say in house AV
14
00:00:52,010 --> 00:00:55,562
definitely has a place and the corporate events
15
00:00:55,666 --> 00:00:59,514
ecosystem. It serves a great purpose and
16
00:00:59,602 --> 00:01:03,354
can be very convenient and can be part of a turnkey
17
00:01:03,402 --> 00:01:06,922
package. Make it easier for planners, make it easier for companies
18
00:01:07,026 --> 00:01:10,522
doing events and brands. But there does come a
19
00:01:10,546 --> 00:01:14,150
time when those the service level that you're getting,
20
00:01:15,010 --> 00:01:18,138
you need to move beyond and look for an outside AV
21
00:01:18,274 --> 00:01:21,984
provider to partner with you on your events. So
22
00:01:21,992 --> 00:01:25,712
my question today is how do you know when you've grown out of in
23
00:01:25,736 --> 00:01:29,344
house av? Well, I want to give you a few questions,
24
00:01:29,472 --> 00:01:33,280
a framework if you will. This is not comprehensive,
25
00:01:33,360 --> 00:01:36,992
it's not everything. I'm sure people listening would have their own group
26
00:01:37,016 --> 00:01:40,688
of questions that you might ask. But here's a start. At least it's
27
00:01:40,704 --> 00:01:44,208
a start for you to start thinking about. And some of you are
28
00:01:44,264 --> 00:01:47,140
managing multiple events or multiple
29
00:01:47,670 --> 00:01:51,422
portfolios of events. And so some of
30
00:01:51,446 --> 00:01:54,654
your events might apply to this and some of your events might
31
00:01:54,742 --> 00:01:58,410
still thrive utilizing in house av.
32
00:01:59,030 --> 00:02:02,670
So it's just a little framework for you to use. So I'll start with this
33
00:02:02,710 --> 00:02:05,694
question, do you need more brand
34
00:02:05,782 --> 00:02:09,582
alignment? And what I mean by that is if you're working with a
35
00:02:09,606 --> 00:02:13,254
client or you are the company that's putting on an event
36
00:02:13,382 --> 00:02:16,598
and you have really strong branding, you know, you might even
37
00:02:16,654 --> 00:02:20,422
have maybe brand guidelines that are designed just
38
00:02:20,446 --> 00:02:24,102
for an event or an event series and you really need
39
00:02:24,126 --> 00:02:27,970
your production to have alignment with that brand.
40
00:02:28,430 --> 00:02:32,118
It might be time to look
41
00:02:32,174 --> 00:02:35,490
for outside av outside of the in house.
42
00:02:37,070 --> 00:02:40,820
When you work with an outside AV provider, they will be very
43
00:02:40,860 --> 00:02:44,676
curious about what you're trying to accomplish, what you're trying,
44
00:02:44,748 --> 00:02:48,292
how you're trying to represent the brand, what you're trying to
45
00:02:48,316 --> 00:02:51,588
communicate. And so these are types of services, they're kind of next
46
00:02:51,644 --> 00:02:54,480
level. Whereas an in house
47
00:02:55,100 --> 00:02:58,756
package might be just kind of like they have you Know a few packages
48
00:02:58,948 --> 00:03:02,676
and you can pick one and it is what it is. It's very convenient
49
00:03:02,708 --> 00:03:06,160
to deploy, but it might not align with your, your brand
50
00:03:06,620 --> 00:03:10,372
very well. In fact, they might have packages that are kind
51
00:03:10,396 --> 00:03:13,860
of designed to work with every brand. So because those
52
00:03:13,900 --> 00:03:17,476
packages are designed to work with every brand, they
53
00:03:17,548 --> 00:03:20,676
don't really represent any one brand very
54
00:03:20,748 --> 00:03:24,240
strongly. So that might be one. Another question
55
00:03:24,780 --> 00:03:27,892
is, do you need a consistent experience
56
00:03:28,076 --> 00:03:31,812
across your event portfolio or do you
57
00:03:31,836 --> 00:03:34,992
have a series of events that need a
58
00:03:35,016 --> 00:03:38,400
consistent experience? This is where it can be challenging,
59
00:03:38,480 --> 00:03:42,208
where you might have a fantastic in house AV experience
60
00:03:42,344 --> 00:03:45,856
in one city and the next week you move
61
00:03:45,928 --> 00:03:49,680
that event to another city and it's just not the same.
62
00:03:49,720 --> 00:03:53,472
It's just a struggle and you're tired of the up
63
00:03:53,496 --> 00:03:57,232
and down, of the worry of is this going to be a good week or
64
00:03:57,256 --> 00:04:00,320
a bad week, who knows? Because your
65
00:04:00,360 --> 00:04:04,072
experiences are inconsistent. So that could
66
00:04:04,096 --> 00:04:07,800
be a question you could ask. Another question is do you need to
67
00:04:07,840 --> 00:04:11,672
know what to expect? And this really ties into, the
68
00:04:11,696 --> 00:04:15,400
last question is, you know, I show
69
00:04:15,440 --> 00:04:19,288
up at one hotel, it might even be within the same hotel chain.
70
00:04:19,464 --> 00:04:22,936
But the AV crew here was fantastic. The AV crew
71
00:04:22,968 --> 00:04:26,712
here was not. And I
72
00:04:26,736 --> 00:04:30,362
don't have all the answers to why that
73
00:04:30,386 --> 00:04:34,138
is, but I, I do suspect it has something to do
74
00:04:34,194 --> 00:04:37,930
with the fact that in house AV companies typically
75
00:04:38,010 --> 00:04:41,258
have to share a lot of their revenue with the hotel. It's a money
76
00:04:41,314 --> 00:04:45,066
maker. And because of that, they, it really squeezes
77
00:04:45,098 --> 00:04:48,714
their margins. And you know, a lot of companies, the first place they go
78
00:04:48,882 --> 00:04:52,682
to kind of regain or even get any margin at all is in
79
00:04:52,706 --> 00:04:56,460
labor. And so if you're dealing with techs that are
80
00:04:56,500 --> 00:05:00,188
getting a very low hourly rate on your event
81
00:05:00,324 --> 00:05:03,788
now, you might not be paying a low hourly rate, but that tech is
82
00:05:03,844 --> 00:05:07,580
receiving a low hourly rate, you're going to get a really
83
00:05:07,620 --> 00:05:11,404
inconsistent experience. Because a lot of
84
00:05:11,412 --> 00:05:15,240
times in house AV techs, there's a lot of great techs that
85
00:05:16,100 --> 00:05:19,612
specifically start in the hotel
86
00:05:19,676 --> 00:05:23,432
AV space, in house AV space. But if you're great,
87
00:05:23,536 --> 00:05:26,420
you can kind of look around and say, oh, there's private companies,
88
00:05:27,200 --> 00:05:30,872
outside companies that will pay me much more and I could take
89
00:05:30,896 --> 00:05:34,552
these skills and support myself in a better way. And so
90
00:05:34,576 --> 00:05:38,232
you as the client, you never know what to expect.
91
00:05:38,416 --> 00:05:41,640
And if you need to know what to expect, if you need that
92
00:05:41,680 --> 00:05:45,368
consistency in what you're providing to your
93
00:05:45,424 --> 00:05:49,144
end client, it might be time to look for an outside
94
00:05:49,232 --> 00:05:52,922
AV provider. So another question I have for you is
95
00:05:52,946 --> 00:05:56,394
if, if you need more creativity in your Event design
96
00:05:56,562 --> 00:05:58,350
and execution,
97
00:05:59,810 --> 00:06:03,546
then an in house AV isn't quite cutting it. You know,
98
00:06:03,618 --> 00:06:07,402
it might be time, it might be time to graduate to an outside
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00:06:07,506 --> 00:06:11,354
AV provider for, for the event that you're doing or for
100
00:06:11,362 --> 00:06:15,082
the brand that you're representing. When you work with an
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00:06:15,106 --> 00:06:18,810
outside AV provider, a lot of times the creativity and
102
00:06:18,850 --> 00:06:21,040
design come first.
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00:06:22,460 --> 00:06:26,212
But with in house, what, what you'll find a lot of
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00:06:26,236 --> 00:06:29,476
times is you'll have a group
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that works a lot more transactional
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than an external AV provider. And what I mean by that
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is that if you are a sales manager for
108
00:06:41,260 --> 00:06:44,644
AV in a hotel, or if you're even the team, the execution
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00:06:44,692 --> 00:06:47,690
team in that in house AV
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00:06:48,790 --> 00:06:52,158
department that lives in that hotel, a lot of times those
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00:06:52,214 --> 00:06:55,854
clients you're not going to see for another
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00:06:56,022 --> 00:06:59,454
four, five, six, seven years because that event
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itself is being traveled around the country to
114
00:07:02,854 --> 00:07:06,494
different conference centers around,
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00:07:06,662 --> 00:07:10,126
around the country. And so because of that,
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that a lot of people that work in house AV aren't going to be there
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in seven years when you come back. And this creates
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a more transactional environment where they're concerned with
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00:07:20,706 --> 00:07:24,234
how much revenue they can sell on this one event.
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And then they will bid you farewell and
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then you won't see each other again. If you need more
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stability and if you need more creativity and if you need more
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design, it's definitely time to start looking for an outside AV
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00:07:39,122 --> 00:07:42,844
provider. And so when you start looking through a framework
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like this, you realize that in house AV is a wonderful
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tool to have in your tool belt for corporate events,
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but you might be feeling attention as you work with a client and
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their experience needs to grow. And that tension could
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00:07:58,340 --> 00:08:02,092
be that it's time to kind of graduate that event and look
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for an outside AV partner that could work with you
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to elevate that experience year after year.
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I hope this helps. Thank you for following along and look for our
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episodes about once a week. And I hope you have a wonderful
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00:08:17,142 --> 00:08:20,678
day. The Event Pro
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00:08:20,734 --> 00:08:24,214
show is a production of LEMG video by Nick
136
00:08:24,262 --> 00:08:27,350
Barrett, audio and post production by Prince
137
00:08:27,430 --> 00:08:31,150
Thompson. You can learn more about us at LEMG Live.
00:00:00,720 --> 00:00:04,104
Welcome to the Event Pro show, your ultimate guide to the world of corporate
2
00:00:04,152 --> 00:00:07,736
events. Whether you're a corporate event planner, experiential marketing
3
00:00:07,768 --> 00:00:11,384
pro, producer, technician, or anyone involved in creating exceptional
4
00:00:11,432 --> 00:00:14,968
events, this podcast is your go to resource for valuable insights,
5
00:00:15,064 --> 00:00:17,864
expert tips and inspiring stories from the industry's leading
6
00:00:17,912 --> 00:00:18,940
professionals.
7
00:00:25,760 --> 00:00:29,500
Well, welcome to the Event Pro Show. I'm your host, Seth Mackey.
8
00:00:29,850 --> 00:00:33,682
And because I run an AV company, I get a lot
9
00:00:33,706 --> 00:00:36,990
of questions when I speak at different things or talk to people
10
00:00:37,290 --> 00:00:40,818
in our industry. I get a lot of questions around
11
00:00:40,954 --> 00:00:44,658
in house AV and people have emotions about that and
12
00:00:44,714 --> 00:00:48,322
some people love it, some people don't. I'm not here to tell you either
13
00:00:48,386 --> 00:00:51,890
way. But I will say in house AV
14
00:00:52,010 --> 00:00:55,562
definitely has a place and the corporate events
15
00:00:55,666 --> 00:00:59,514
ecosystem. It serves a great purpose and
16
00:00:59,602 --> 00:01:03,354
can be very convenient and can be part of a turnkey
17
00:01:03,402 --> 00:01:06,922
package. Make it easier for planners, make it easier for companies
18
00:01:07,026 --> 00:01:10,522
doing events and brands. But there does come a
19
00:01:10,546 --> 00:01:14,150
time when those the service level that you're getting,
20
00:01:15,010 --> 00:01:18,138
you need to move beyond and look for an outside AV
21
00:01:18,274 --> 00:01:21,984
provider to partner with you on your events. So
22
00:01:21,992 --> 00:01:25,712
my question today is how do you know when you've grown out of in
23
00:01:25,736 --> 00:01:29,344
house av? Well, I want to give you a few questions,
24
00:01:29,472 --> 00:01:33,280
a framework if you will. This is not comprehensive,
25
00:01:33,360 --> 00:01:36,992
it's not everything. I'm sure people listening would have their own group
26
00:01:37,016 --> 00:01:40,688
of questions that you might ask. But here's a start. At least it's
27
00:01:40,704 --> 00:01:44,208
a start for you to start thinking about. And some of you are
28
00:01:44,264 --> 00:01:47,140
managing multiple events or multiple
29
00:01:47,670 --> 00:01:51,422
portfolios of events. And so some of
30
00:01:51,446 --> 00:01:54,654
your events might apply to this and some of your events might
31
00:01:54,742 --> 00:01:58,410
still thrive utilizing in house av.
32
00:01:59,030 --> 00:02:02,670
So it's just a little framework for you to use. So I'll start with this
33
00:02:02,710 --> 00:02:05,694
question, do you need more brand
34
00:02:05,782 --> 00:02:09,582
alignment? And what I mean by that is if you're working with a
35
00:02:09,606 --> 00:02:13,254
client or you are the company that's putting on an event
36
00:02:13,382 --> 00:02:16,598
and you have really strong branding, you know, you might even
37
00:02:16,654 --> 00:02:20,422
have maybe brand guidelines that are designed just
38
00:02:20,446 --> 00:02:24,102
for an event or an event series and you really need
39
00:02:24,126 --> 00:02:27,970
your production to have alignment with that brand.
40
00:02:28,430 --> 00:02:32,118
It might be time to look
41
00:02:32,174 --> 00:02:35,490
for outside av outside of the in house.
42
00:02:37,070 --> 00:02:40,820
When you work with an outside AV provider, they will be very
43
00:02:40,860 --> 00:02:44,676
curious about what you're trying to accomplish, what you're trying,
44
00:02:44,748 --> 00:02:48,292
how you're trying to represent the brand, what you're trying to
45
00:02:48,316 --> 00:02:51,588
communicate. And so these are types of services, they're kind of next
46
00:02:51,644 --> 00:02:54,480
level. Whereas an in house
47
00:02:55,100 --> 00:02:58,756
package might be just kind of like they have you Know a few packages
48
00:02:58,948 --> 00:03:02,676
and you can pick one and it is what it is. It's very convenient
49
00:03:02,708 --> 00:03:06,160
to deploy, but it might not align with your, your brand
50
00:03:06,620 --> 00:03:10,372
very well. In fact, they might have packages that are kind
51
00:03:10,396 --> 00:03:13,860
of designed to work with every brand. So because those
52
00:03:13,900 --> 00:03:17,476
packages are designed to work with every brand, they
53
00:03:17,548 --> 00:03:20,676
don't really represent any one brand very
54
00:03:20,748 --> 00:03:24,240
strongly. So that might be one. Another question
55
00:03:24,780 --> 00:03:27,892
is, do you need a consistent experience
56
00:03:28,076 --> 00:03:31,812
across your event portfolio or do you
57
00:03:31,836 --> 00:03:34,992
have a series of events that need a
58
00:03:35,016 --> 00:03:38,400
consistent experience? This is where it can be challenging,
59
00:03:38,480 --> 00:03:42,208
where you might have a fantastic in house AV experience
60
00:03:42,344 --> 00:03:45,856
in one city and the next week you move
61
00:03:45,928 --> 00:03:49,680
that event to another city and it's just not the same.
62
00:03:49,720 --> 00:03:53,472
It's just a struggle and you're tired of the up
63
00:03:53,496 --> 00:03:57,232
and down, of the worry of is this going to be a good week or
64
00:03:57,256 --> 00:04:00,320
a bad week, who knows? Because your
65
00:04:00,360 --> 00:04:04,072
experiences are inconsistent. So that could
66
00:04:04,096 --> 00:04:07,800
be a question you could ask. Another question is do you need to
67
00:04:07,840 --> 00:04:11,672
know what to expect? And this really ties into, the
68
00:04:11,696 --> 00:04:15,400
last question is, you know, I show
69
00:04:15,440 --> 00:04:19,288
up at one hotel, it might even be within the same hotel chain.
70
00:04:19,464 --> 00:04:22,936
But the AV crew here was fantastic. The AV crew
71
00:04:22,968 --> 00:04:26,712
here was not. And I
72
00:04:26,736 --> 00:04:30,362
don't have all the answers to why that
73
00:04:30,386 --> 00:04:34,138
is, but I, I do suspect it has something to do
74
00:04:34,194 --> 00:04:37,930
with the fact that in house AV companies typically
75
00:04:38,010 --> 00:04:41,258
have to share a lot of their revenue with the hotel. It's a money
76
00:04:41,314 --> 00:04:45,066
maker. And because of that, they, it really squeezes
77
00:04:45,098 --> 00:04:48,714
their margins. And you know, a lot of companies, the first place they go
78
00:04:48,882 --> 00:04:52,682
to kind of regain or even get any margin at all is in
79
00:04:52,706 --> 00:04:56,460
labor. And so if you're dealing with techs that are
80
00:04:56,500 --> 00:05:00,188
getting a very low hourly rate on your event
81
00:05:00,324 --> 00:05:03,788
now, you might not be paying a low hourly rate, but that tech is
82
00:05:03,844 --> 00:05:07,580
receiving a low hourly rate, you're going to get a really
83
00:05:07,620 --> 00:05:11,404
inconsistent experience. Because a lot of
84
00:05:11,412 --> 00:05:15,240
times in house AV techs, there's a lot of great techs that
85
00:05:16,100 --> 00:05:19,612
specifically start in the hotel
86
00:05:19,676 --> 00:05:23,432
AV space, in house AV space. But if you're great,
87
00:05:23,536 --> 00:05:26,420
you can kind of look around and say, oh, there's private companies,
88
00:05:27,200 --> 00:05:30,872
outside companies that will pay me much more and I could take
89
00:05:30,896 --> 00:05:34,552
these skills and support myself in a better way. And so
90
00:05:34,576 --> 00:05:38,232
you as the client, you never know what to expect.
91
00:05:38,416 --> 00:05:41,640
And if you need to know what to expect, if you need that
92
00:05:41,680 --> 00:05:45,368
consistency in what you're providing to your
93
00:05:45,424 --> 00:05:49,144
end client, it might be time to look for an outside
94
00:05:49,232 --> 00:05:52,922
AV provider. So another question I have for you is
95
00:05:52,946 --> 00:05:56,394
if, if you need more creativity in your Event design
96
00:05:56,562 --> 00:05:58,350
and execution,
97
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then an in house AV isn't quite cutting it. You know,
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it might be time, it might be time to graduate to an outside
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AV provider for, for the event that you're doing or for
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the brand that you're representing. When you work with an
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outside AV provider, a lot of times the creativity and
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design come first.
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But with in house, what, what you'll find a lot of
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times is you'll have a group
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that works a lot more transactional
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than an external AV provider. And what I mean by that
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is that if you are a sales manager for
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AV in a hotel, or if you're even the team, the execution
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team in that in house AV
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department that lives in that hotel, a lot of times those
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clients you're not going to see for another
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four, five, six, seven years because that event
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itself is being traveled around the country to
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different conference centers around,
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around the country. And so because of that,
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that a lot of people that work in house AV aren't going to be there
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in seven years when you come back. And this creates
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a more transactional environment where they're concerned with
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how much revenue they can sell on this one event.
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And then they will bid you farewell and
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then you won't see each other again. If you need more
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stability and if you need more creativity and if you need more
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design, it's definitely time to start looking for an outside AV
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provider. And so when you start looking through a framework
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like this, you realize that in house AV is a wonderful
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tool to have in your tool belt for corporate events,
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but you might be feeling attention as you work with a client and
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their experience needs to grow. And that tension could
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be that it's time to kind of graduate that event and look
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for an outside AV partner that could work with you
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to elevate that experience year after year.
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I hope this helps. Thank you for following along and look for our
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episodes about once a week. And I hope you have a wonderful
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day. The Event Pro
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show is a production of LEMG video by Nick
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Barrett, audio and post production by Prince
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Thompson. You can learn more about us at LEMG Live.