March 17, 2025
Navigate the Event Industry with Consistency and Confidence with Seth Macchi
Hey Event Pros, in our latest episode, we dive into how to deliver on promises and consistently impress your clients. Remember, it's not just about reacting to challenges; it's about being proactive with structured processes. Great event pros utilize...
Hey Event Pros, in our latest episode, we dive into how to deliver on promises and consistently impress your clients. Remember, it's not just about reacting to challenges; it's about being proactive with structured processes. Great event pros utilize pre-production checklists, set effective communication sequences, and plan their work timelines to prevent burnout. Craft a brand that clients trust with these strategies, and see your success and reputation grow. Keep tuned for more insights and expert stories—join us on The Event Pro Show!
The Event Pro Show is a production of LEMG.
LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we’re proud of our rich history and commitment to innovation. Whether it’s a corporate meeting, conference, convention, or live event, we’re the team our clients trust to execute their vision flawlessly.
1
00:00:00,720 --> 00:00:04,104
Welcome to the Event Pro show your ultimate guide to the world of corporate
2
00:00:04,152 --> 00:00:07,736
events. Whether you're a corporate event planner, experiential marketing
3
00:00:07,768 --> 00:00:11,384
pro, producer, technician, or anyone involved in creating exceptional
4
00:00:11,432 --> 00:00:14,968
events, this podcast is your go to resource for valuable insights,
5
00:00:15,064 --> 00:00:17,864
expert tips and inspiring stories from the industry's leading
6
00:00:17,912 --> 00:00:18,940
professionals.
7
00:00:26,560 --> 00:00:30,310
So picture this. You just won your dream client.
8
00:00:30,390 --> 00:00:34,230
This is after months or even years of work. You know,
9
00:00:34,270 --> 00:00:37,942
the, the energy that goes into the sales process to
10
00:00:37,966 --> 00:00:41,590
win a dream client can be pretty fantastic. So when the win
11
00:00:41,630 --> 00:00:45,318
comes, it's amazing. But now comes the hard part.
12
00:00:45,374 --> 00:00:49,030
Now you have to actually deliver on all of the sales promises
13
00:00:49,110 --> 00:00:52,662
that you made in the sales cycle. So
14
00:00:52,846 --> 00:00:56,566
that actually can be even more challenging. But that's okay.
15
00:00:56,598 --> 00:01:00,170
I have some ideas. How do you deliver consistent
16
00:01:00,530 --> 00:01:04,090
over time to a client that knows you?
17
00:01:04,210 --> 00:01:07,962
A lot of these dream clients come with an event portfolio that might be
18
00:01:07,986 --> 00:01:11,690
multiple events in a year or annual events that happen every
19
00:01:11,730 --> 00:01:15,402
year that they, they're expecting you to kind of up the ante every year.
20
00:01:15,506 --> 00:01:19,114
And so not only, you know, being consistent your results is like the table
21
00:01:19,162 --> 00:01:22,634
stakes, but actually being able to improve over time,
22
00:01:22,722 --> 00:01:26,170
that that's where your brand becomes so important to your
23
00:01:26,210 --> 00:01:29,450
clients. And so that's where having great
24
00:01:29,490 --> 00:01:33,162
processes come in. I have a few ideas and concepts I want to go through.
25
00:01:33,186 --> 00:01:37,002
If you haven't thought about processes before, all of us have to
26
00:01:37,026 --> 00:01:39,722
a certain degree. But I want to give you some ideas to get the, the
27
00:01:39,746 --> 00:01:43,562
wheels turning. So I'm going to give you some good versus
28
00:01:43,626 --> 00:01:47,338
great event pro concepts. So good event
29
00:01:47,394 --> 00:01:51,002
pros roll with the punches. They do, you know, and, and a lot, a lot
30
00:01:51,026 --> 00:01:54,788
of event pros are amazing at saving the day at the last minute. But
31
00:01:54,844 --> 00:01:58,420
great event pros roll with the punches while following tested pre
32
00:01:58,460 --> 00:02:02,240
production checklists, in fact, checklists all throughout the process.
33
00:02:02,540 --> 00:02:05,844
What happens is you can become almost addicted
34
00:02:05,892 --> 00:02:09,204
to saving the day. You know, you, you become a
35
00:02:09,212 --> 00:02:12,900
hero, something happens and you, you
36
00:02:12,940 --> 00:02:16,692
save the day. However, what's even better than that and what creates
37
00:02:16,756 --> 00:02:20,334
a brand for yourself, a service brand over
38
00:02:20,422 --> 00:02:23,790
time that people trust and come back to, is being
39
00:02:23,830 --> 00:02:27,390
prepared with checklists so that you're consistent in your
40
00:02:27,430 --> 00:02:31,086
results over time. Good event
41
00:02:31,158 --> 00:02:34,910
Pros are available 247 and are ready to and
42
00:02:34,950 --> 00:02:38,526
often have to put out fires as they appear. But great event
43
00:02:38,598 --> 00:02:42,430
pros have a communication sequence. They follow in the months, weeks and
44
00:02:42,470 --> 00:02:46,096
days leading up to an event and have backup plans.
45
00:02:46,278 --> 00:02:49,852
You know, again, this idea that you have to
46
00:02:49,876 --> 00:02:52,120
be constantly available
47
00:02:53,620 --> 00:02:57,116
might be true on some events, but
48
00:02:57,188 --> 00:03:00,924
over time you will burn out. But if
49
00:03:00,932 --> 00:03:04,732
you have a great communication sequence that you follow
50
00:03:04,916 --> 00:03:08,636
in the weeks leading up to an event, months leading up to an event,
51
00:03:08,708 --> 00:03:12,460
what you're doing is you're teaching your client
52
00:03:12,540 --> 00:03:16,210
how you work. And so it's really up to you to establish
53
00:03:16,290 --> 00:03:19,570
some sort of barriers, boundaries of how you
54
00:03:19,610 --> 00:03:23,266
work. And it is something that is taught over
55
00:03:23,338 --> 00:03:27,042
time. And again, this speaks to your consistency. A
56
00:03:27,066 --> 00:03:30,850
lot of times I think clients are a little, they have a little PTSD
57
00:03:31,010 --> 00:03:34,594
when they have vendors. So they're always reaching out, Always, always reaching out.
58
00:03:34,762 --> 00:03:38,562
But if you teach over time that you do communicate and you
59
00:03:38,586 --> 00:03:42,370
do it proactively and you do it in a very manageable
60
00:03:43,110 --> 00:03:46,718
way that they can expect, they start relaxing
61
00:03:46,814 --> 00:03:50,558
and your, your space, your time
62
00:03:50,694 --> 00:03:54,462
gets protected a little bit too. The idea that everyone has to be
63
00:03:54,486 --> 00:03:58,302
available 247 just all the time,
64
00:03:58,486 --> 00:04:02,078
I think that's unreasonable. I think we can do it better. And this comes
65
00:04:02,134 --> 00:04:04,370
from great communication sequences.
66
00:04:06,230 --> 00:04:09,758
So another concept, good versus great, is good event
67
00:04:09,814 --> 00:04:13,478
pros work until the job is done, sure. But
68
00:04:13,534 --> 00:04:17,366
great event pros know when the job will be done because they planned
69
00:04:17,398 --> 00:04:20,918
it that way. And so the difference there
70
00:04:21,054 --> 00:04:24,598
is that heading into a job being like, I guess I'm going to work
71
00:04:24,654 --> 00:04:28,502
for 187 million hours. Yeah. I mean, it might
72
00:04:28,526 --> 00:04:31,610
be a long show, but usually if you're prepared,
73
00:04:32,270 --> 00:04:36,118
you know exactly when the job will end because you have planned
74
00:04:36,134 --> 00:04:39,410
it that way and that's the way that you do business.
75
00:04:40,270 --> 00:04:43,750
So as you grow as an event pro, don't forget to develop processes
76
00:04:43,910 --> 00:04:47,570
that allow you to deliver the best results every time.
77
00:04:48,190 --> 00:04:51,782
And I believe the processes are the difference between good and great.
78
00:04:51,886 --> 00:04:55,382
And maybe you will too, and share your experience with me. I'd love to hear
79
00:04:55,406 --> 00:04:59,046
it. Thanks for listening. I hope this helps. We'll
80
00:04:59,078 --> 00:05:01,974
be releasing more ideas, concepts,
81
00:05:02,102 --> 00:05:05,718
guests that know the event industry
82
00:05:05,854 --> 00:05:09,342
way better than me. So follow along on our
83
00:05:09,366 --> 00:05:10,890
journey. Thanks so much.
84
00:05:14,550 --> 00:05:17,902
The Event Pro show is a production of LEMG
85
00:05:18,046 --> 00:05:21,790
video by Nick Barrett Audio and post production by
86
00:05:21,830 --> 00:05:25,678
Prince Thompson. You can learn more about us at LEMG
87
00:05:25,854 --> 00:05:26,070
Live.
00:00:00,720 --> 00:00:04,104
Welcome to the Event Pro show your ultimate guide to the world of corporate
2
00:00:04,152 --> 00:00:07,736
events. Whether you're a corporate event planner, experiential marketing
3
00:00:07,768 --> 00:00:11,384
pro, producer, technician, or anyone involved in creating exceptional
4
00:00:11,432 --> 00:00:14,968
events, this podcast is your go to resource for valuable insights,
5
00:00:15,064 --> 00:00:17,864
expert tips and inspiring stories from the industry's leading
6
00:00:17,912 --> 00:00:18,940
professionals.
7
00:00:26,560 --> 00:00:30,310
So picture this. You just won your dream client.
8
00:00:30,390 --> 00:00:34,230
This is after months or even years of work. You know,
9
00:00:34,270 --> 00:00:37,942
the, the energy that goes into the sales process to
10
00:00:37,966 --> 00:00:41,590
win a dream client can be pretty fantastic. So when the win
11
00:00:41,630 --> 00:00:45,318
comes, it's amazing. But now comes the hard part.
12
00:00:45,374 --> 00:00:49,030
Now you have to actually deliver on all of the sales promises
13
00:00:49,110 --> 00:00:52,662
that you made in the sales cycle. So
14
00:00:52,846 --> 00:00:56,566
that actually can be even more challenging. But that's okay.
15
00:00:56,598 --> 00:01:00,170
I have some ideas. How do you deliver consistent
16
00:01:00,530 --> 00:01:04,090
over time to a client that knows you?
17
00:01:04,210 --> 00:01:07,962
A lot of these dream clients come with an event portfolio that might be
18
00:01:07,986 --> 00:01:11,690
multiple events in a year or annual events that happen every
19
00:01:11,730 --> 00:01:15,402
year that they, they're expecting you to kind of up the ante every year.
20
00:01:15,506 --> 00:01:19,114
And so not only, you know, being consistent your results is like the table
21
00:01:19,162 --> 00:01:22,634
stakes, but actually being able to improve over time,
22
00:01:22,722 --> 00:01:26,170
that that's where your brand becomes so important to your
23
00:01:26,210 --> 00:01:29,450
clients. And so that's where having great
24
00:01:29,490 --> 00:01:33,162
processes come in. I have a few ideas and concepts I want to go through.
25
00:01:33,186 --> 00:01:37,002
If you haven't thought about processes before, all of us have to
26
00:01:37,026 --> 00:01:39,722
a certain degree. But I want to give you some ideas to get the, the
27
00:01:39,746 --> 00:01:43,562
wheels turning. So I'm going to give you some good versus
28
00:01:43,626 --> 00:01:47,338
great event pro concepts. So good event
29
00:01:47,394 --> 00:01:51,002
pros roll with the punches. They do, you know, and, and a lot, a lot
30
00:01:51,026 --> 00:01:54,788
of event pros are amazing at saving the day at the last minute. But
31
00:01:54,844 --> 00:01:58,420
great event pros roll with the punches while following tested pre
32
00:01:58,460 --> 00:02:02,240
production checklists, in fact, checklists all throughout the process.
33
00:02:02,540 --> 00:02:05,844
What happens is you can become almost addicted
34
00:02:05,892 --> 00:02:09,204
to saving the day. You know, you, you become a
35
00:02:09,212 --> 00:02:12,900
hero, something happens and you, you
36
00:02:12,940 --> 00:02:16,692
save the day. However, what's even better than that and what creates
37
00:02:16,756 --> 00:02:20,334
a brand for yourself, a service brand over
38
00:02:20,422 --> 00:02:23,790
time that people trust and come back to, is being
39
00:02:23,830 --> 00:02:27,390
prepared with checklists so that you're consistent in your
40
00:02:27,430 --> 00:02:31,086
results over time. Good event
41
00:02:31,158 --> 00:02:34,910
Pros are available 247 and are ready to and
42
00:02:34,950 --> 00:02:38,526
often have to put out fires as they appear. But great event
43
00:02:38,598 --> 00:02:42,430
pros have a communication sequence. They follow in the months, weeks and
44
00:02:42,470 --> 00:02:46,096
days leading up to an event and have backup plans.
45
00:02:46,278 --> 00:02:49,852
You know, again, this idea that you have to
46
00:02:49,876 --> 00:02:52,120
be constantly available
47
00:02:53,620 --> 00:02:57,116
might be true on some events, but
48
00:02:57,188 --> 00:03:00,924
over time you will burn out. But if
49
00:03:00,932 --> 00:03:04,732
you have a great communication sequence that you follow
50
00:03:04,916 --> 00:03:08,636
in the weeks leading up to an event, months leading up to an event,
51
00:03:08,708 --> 00:03:12,460
what you're doing is you're teaching your client
52
00:03:12,540 --> 00:03:16,210
how you work. And so it's really up to you to establish
53
00:03:16,290 --> 00:03:19,570
some sort of barriers, boundaries of how you
54
00:03:19,610 --> 00:03:23,266
work. And it is something that is taught over
55
00:03:23,338 --> 00:03:27,042
time. And again, this speaks to your consistency. A
56
00:03:27,066 --> 00:03:30,850
lot of times I think clients are a little, they have a little PTSD
57
00:03:31,010 --> 00:03:34,594
when they have vendors. So they're always reaching out, Always, always reaching out.
58
00:03:34,762 --> 00:03:38,562
But if you teach over time that you do communicate and you
59
00:03:38,586 --> 00:03:42,370
do it proactively and you do it in a very manageable
60
00:03:43,110 --> 00:03:46,718
way that they can expect, they start relaxing
61
00:03:46,814 --> 00:03:50,558
and your, your space, your time
62
00:03:50,694 --> 00:03:54,462
gets protected a little bit too. The idea that everyone has to be
63
00:03:54,486 --> 00:03:58,302
available 247 just all the time,
64
00:03:58,486 --> 00:04:02,078
I think that's unreasonable. I think we can do it better. And this comes
65
00:04:02,134 --> 00:04:04,370
from great communication sequences.
66
00:04:06,230 --> 00:04:09,758
So another concept, good versus great, is good event
67
00:04:09,814 --> 00:04:13,478
pros work until the job is done, sure. But
68
00:04:13,534 --> 00:04:17,366
great event pros know when the job will be done because they planned
69
00:04:17,398 --> 00:04:20,918
it that way. And so the difference there
70
00:04:21,054 --> 00:04:24,598
is that heading into a job being like, I guess I'm going to work
71
00:04:24,654 --> 00:04:28,502
for 187 million hours. Yeah. I mean, it might
72
00:04:28,526 --> 00:04:31,610
be a long show, but usually if you're prepared,
73
00:04:32,270 --> 00:04:36,118
you know exactly when the job will end because you have planned
74
00:04:36,134 --> 00:04:39,410
it that way and that's the way that you do business.
75
00:04:40,270 --> 00:04:43,750
So as you grow as an event pro, don't forget to develop processes
76
00:04:43,910 --> 00:04:47,570
that allow you to deliver the best results every time.
77
00:04:48,190 --> 00:04:51,782
And I believe the processes are the difference between good and great.
78
00:04:51,886 --> 00:04:55,382
And maybe you will too, and share your experience with me. I'd love to hear
79
00:04:55,406 --> 00:04:59,046
it. Thanks for listening. I hope this helps. We'll
80
00:04:59,078 --> 00:05:01,974
be releasing more ideas, concepts,
81
00:05:02,102 --> 00:05:05,718
guests that know the event industry
82
00:05:05,854 --> 00:05:09,342
way better than me. So follow along on our
83
00:05:09,366 --> 00:05:10,890
journey. Thanks so much.
84
00:05:14,550 --> 00:05:17,902
The Event Pro show is a production of LEMG
85
00:05:18,046 --> 00:05:21,790
video by Nick Barrett Audio and post production by
86
00:05:21,830 --> 00:05:25,678
Prince Thompson. You can learn more about us at LEMG
87
00:05:25,854 --> 00:05:26,070
Live.